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Deliberate Signals

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Pendo, explained by people who run it every day

Setup guides, governance playbooks, survey how-tos, and reporting advice for B2B SaaS teams. Everything here comes from client work, not theory.

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Your Pendo Product Feedback Workflow Has One Queue Too Few

Your Pendo Product Feedback Workflow Has One Queue Too Few

A Pendo product feedback workflow that separates bugs from ideas, routes each to the right queue, and shows submitters what happened next.

Why Your Customer Success Team Ignores Pendo (and How to Change That)

Why your Customer Success team ignores Pendo

Here’s a scene I keep watching on calls. A CSM needs to show a customer how their team is actually using the product. So they export a CSV, pull it into a spreadsheet, build a few charts by hand, and paste screenshots into a deck. Half a day, gone. Meanwhile the company is paying real […]

Why Pendo installs fail, and what the fixes look like

Most of the Pendo problems we see were never really Pendo problems. Over the last few weeks I’ve been on a lot of calls with product and customer success teams who all bought the same tool for the same good reasons, and are stuck in remarkably similar ways. Different products, different industries, same five patterns. […]

Pendo Governance

5 signs your Pendo setup needs governance

Hey product managers…stop me if you’ve ever heard any of these. For many product and CX leaders, a week never passes without someone asking for a new in-app message, survey, guide, or data point. It’s become so bad that in some apps when you log in you’re bombarded with messages that are untimely for the […]

CSAT surveys in Pendo: prompts that get answered

How to build CSAT surveys in Pendo that people answer: two questions, placed at the end of a task, with a template for the first four polls.

Lightbulb on backboard.

Open Text Survey Responses: Using AI in UX Research

How to turn open text survey responses into themes, quotes, and three decisions, using Pendo NPS themes or Claude, with a worked example from 1,411 responses.

Voice of Customer Report

How to Build a Voice of Customer Report

A six-section Voice of Customer report template, with a real example from a monthly flash report and where each section comes from in Pendo.

Pendo Dashboards: Numbers and Stories in One Place

How Foreground centralized usage data and customer feedback in Pendo dashboards, the numbers that came out of it, and the three steps worth copying.

Take it with you

The 13-point Pendo implementation checklist

The same checklist we run on every audit. Use it to score your own instance before you talk to anyone.

Get the checklist