Pendo consulting for B2B SaaS
Most SaaS teams treat Pendo like a pop-up tool. We turn it into a product operations system that cuts churn, speeds up onboarding, and proves ROI to your board.
Official Pendo Partner
GUIDE · STEP 2 OF 3
Connect your first data source
Takes about two minutes. Most teams see their first report today.
Teams we have worked with
The problem
For most B2B SaaS companies, the gap between having Pendo data and acting on it is exactly where growth dies. Three patterns show up in almost every audit we run.
Teams overhaul onboarding in a panic, then ignore it for years. New features ship, guides go stale, and new users never reach their first win.
We build onboarding that keeps up with your product and keeps shortening time to first value.
If your support queue is full of “where do I click?” questions, your product is not communicating.
We turn recurring ticket themes into in-app guides that resolve issues before a case is opened.
Sales, Marketing, Product and CS all shouting at users inside the app is how you create pop-up fatigue.
We act as air traffic control for in-app messaging: the right guide, the right user, the right moment.
What we do
Whether you are inheriting a messy instance or starting fresh, we meet you where the data is.
90 days
from kickoff to live, tested guides
Install, tagging, naming, and a governance model your team can keep running without us.
Dashboards leadership trusts, one North Star metric, and the data model to back it up.
A full product operations team without the payroll hit. Guides, experiments, and reporting, every month.
How we work
STEP 1
A 13-point audit of guides, analytics, and data: what works, what is broken, and where the biggest opportunity is.
You get: audit and assessment
STEP 2
One North Star metric and a 90-day roadmap: non-negotiables, quick wins, and one project picked for outsized impact.
You get: 90-day roadmap
STEP 3
Every guide and report ships as an experiment, tested to significance before we call a winner. Then the next test starts.
You get: live, tested guides
STEP 4
Guides go stale the moment you ship a feature. We stay on as an extension of your team: reporting, launch intel, and onboarding upkeep.
You get: evergreen guides
Client result
An industry intelligence SaaS rebuilt its onboarding with us. In ten weeks, new users reached a key feature 86% faster (6.3 days to under 1), a one-click role guide hit 95% completion, and onboarding moved from Customer Success to self-serve.
Who we help“Deliberate Signals brought the Pendo expertise and onboarding experience we needed to accelerate execution with confidence. They filled a critical gap and helped us get it right the first time.”
Who you work with
I am Dave Shay. I spent a decade inside B2B SaaS running product operations and customer success before starting Deliberate Signals. I scope every engagement and stay on it with a small team I work with daily, so the person who audits your instance is the same person accountable for what gets built, tested, and reported.
We are an Official Pendo Partner, and we only work with Pendo. Depth beats breadth.
The DS way →Questions
The questions we hear most on first calls. If yours is not here, ask it on the call.
Book a free strategy call →A Pendo consultant audits how your Pendo instance is set up, fixes the tagging and data model so reports can be trusted, builds and tests in-app guides, and sets up the governance so your team can keep it running. At Deliberate Signals every engagement starts with a 13-point audit and a 90-day roadmap tied to one North Star metric.
Most engagements run 90 days: discovery and audit in the first weeks, a roadmap, then build and test. Guides and reports go live in the first 45 days and the second 45 days are spent testing against live data. Many clients keep us on afterwards for ongoing management.
Audit and strategy consulting starts at $2,500. A done-right implementation starts at $5,000 per month for a minimum 90-day engagement. Ongoing managed services are scoped to your needs. Full details are on the process and pricing page.
Usually because the setup was never finished: inconsistent tagging, no ownership across Product, CS, and Marketing, guides that went stale after the next release, and dashboards nobody trusts. The fix is rarely a rebuild. It is a structured audit, a governance model, and a clear order of what to fix first.
Yes. Deliberate Signals is an Official Pendo Partner and focuses on B2B SaaS companies that run Pendo. Depth beats breadth: we know the tool, the partner network, and the mistakes teams make with it.
Next step
A free 30-minute strategy call. We look at your instance, name the biggest leak, and tell you what we would do first. No deck, no pitch.
Book a free strategy callThe 13-point Pendo implementation checklist we run on every audit. Enter your email and it is yours.