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Deliberate Signals

Analytics and reporting

Pendo reports your leadership actually reads

One North Star metric, a data model that connects user behavior to revenue and retention, and dashboards that stop arguing with each other.

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In numbers

1 metric

every engagement is measured against, agreed in the first two weeks

86%

faster time to value for new users at Vertical IQ after the onboarding rebuild

Who this is for

When the data exists but nobody trusts it

Pendo collects everything. The problem is turning that into a number a CEO, a developer, and a success manager all believe.

Dashboards disagree

Product says adoption is up. CS says tickets are up. The board asks which one is true and nobody can answer in under a week.

A board review is coming

You need to show what the product investment returned, with numbers that survive a hard question. Not screenshots of Pendo.

Feedback goes nowhere

NPS runs, open-text piles up, support themes repeat, and none of it changes the roadmap because nobody turned it into a decision.

What we do

Numbers and the stories in one place

We build the data model first, then the reports. Reports built on a shaky model are how dashboards end up disagreeing.

See process and pricing →

North Star metric and data model

One metric that ties product usage to the business outcome you care about, and the tags, segments, and metadata that feed it reliably.

  • Metric definition agreed with leadership
  • Core events and segments rebuilt to support it
  • Account and visitor metadata reconciled with your CRM

Executive dashboards

A small set of dashboards built for the people who make decisions, with the definitions written next to the numbers.

  • Leadership, product, and CS views of the same truth
  • Objective-level scorecards for migrations and launches
  • Monthly report in plain language

Voice of the customer

NPS, in-app surveys, and support themes distilled into a report that names the three things to change next.

  • NPS program set up and read correctly
  • Open-text responses grouped into themes
  • Champions and at-risk accounts flagged before renewal

Launch intelligence

Before a release ships, we tell you who will be affected and what to watch. After it ships, we tell you what happened.

  • Pre-launch segment and risk read
  • Adoption tracking from day one
  • Post-launch readout with the next move

How it works

From audit to a report that runs itself

WEEKS 1 TO 2

Audit the data

We check what is tagged, what is trusted, and where the current dashboards quietly disagree.

You get: data trust report

WEEKS 3 TO 4

Define the metric

Leadership agrees on the North Star and the two or three supporting measures. Definitions are written down.

You get: metric definitions

WEEKS 5 TO 10

Build and validate

Data model fixed, dashboards built, numbers reconciled against your billing or CRM so they hold up.

You get: dashboards that agree

WEEKS 11 TO 13

First report

The first monthly report goes out. Your team learns to read and update it, or we keep producing it as managed services.

You get: monthly report and training

Questions

Analytics questions

Short answers. Longer ones on the call.

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The one number that tells you whether users are getting value from your product: for most B2B SaaS teams it is a form of activation or time to first value, tied to retention. We agree it with leadership in the first two weeks and build every dashboard around it.

Yes. Salesforce and HubSpot are the most common. We reconcile account and visitor metadata so a customer in Pendo is the same customer in your CRM, which is what makes revenue and retention reporting possible.

We usually retire most of them. Teams tend to have dozens of dashboards nobody opens. We build a small set with written definitions, and keep the ones that already earn their place.

It is typically part of a 90-day engagement starting at $5,000 per month, or ongoing as managed services. Audit and strategy consulting alone starts at $2,500. Details are on the process and pricing page.

Next step

Bring one dashboard to the call

A free 30-minute strategy call. Show us the report you trust least and we will tell you why, and what we would do first.

Book a free strategy call