Pendo Implementation Partner for B2B SaaS Teams

Deliberate Signals is a certified Pendo partner. As your Pendo implementation partner, we work with B2B SaaS companies that are evaluating Pendo or already running it. You get a rollout built on a proven audit process, a roadmap tied to one metric your team actually cares about, and a partner who stays on the account until the numbers move. Our promise is simple: full return on your investment, or we keep working until you get it.

Why Us

Dave Shay founded Deliberate Signals after more than a decade helping businesses in the SaaS ecosystem. He has spoken at Pendomonium, Pendo’s own conference.

We come in when a rollout has stalled, or when a team wants it right the first time.

Client Results

Numbers and words from clients we’ve actually worked with. Each result below belongs to one client only.

• Vertical IQ, an industry intelligence SaaS company, saw an 86% faster time-to-value for new users. Time to reach core product value dropped from 6.3 days to under 1 day after an onboarding rebuild.
• ShootProof, a photography SaaS platform, drove a 36% core activation lift in 60 days. Pendo guided onboarding took first week activation from 25% to 34%, protecting $4.3M in payment volume during a critical migration.

“Deliberate Signals brought the Pendo expertise and onboarding experience we needed to accelerate execution with confidence. They filled a critical gap and helped us get it right the first time.” Drake Branson, Director of Product, Vertical IQ

How We Work

1. A 13 point Pendo audit. We look at tagging, ownership, dashboards, and guide performance to find what’s actually broken, not what’s assumed to be broken.
2. A 90 day roadmap tied to one North Star metric. Every recommendation ladders up to a single number your leadership team agrees matters.
3. A/B tested guides. Onboarding and in-app messaging launch as experiments, not guesses, so you know what worked before you scale it.
4. Ongoing partnership. We stay on the account past launch, because a rollout that works in month one and breaks in month four isn’t a win.

Who This Is For

We work best with B2B SaaS companies that have an active Pendo instance, or are evaluating Pendo and want to get the foundation right before they build on it. If your team is making product decisions on gut feel instead of Pendo data, or your onboarding numbers have plateaued, this is the fit we built the practice for.

Questions buyers ask

What does a Pendo implementation partner do?

We handle the strategy and execution work most teams don’t have time or in house expertise for: tagging architecture, dashboard design, guide experiments, and a roadmap tied to a metric your business cares about.

How is this different from Pendo's own professional services?

We are an outside partner, not part of Pendo. Our work is the 13 point audit, the 90 day roadmap and the ongoing partnership after it.

Do you work with teams that already have Pendo installed?

Yes. A B2B SaaS company with an active Pendo instance is our best fit. That’s exactly the gap the 13 point audit is built to find.

How long does an engagement take?

The roadmap runs 90 days, built around one North Star metric. After that comes the ongoing partnership.

What happens on the strategy call?

Thirty minutes with Dave Shay or a member of the team, no deck, no pitch. We look at your Pendo account and give you one thing worth fixing and one next step you can act on today.

If any of this sounds like where your team is stuck, book a free strategy call. Thirty minutes, no deck, no pitch, just a straight look at your Pendo setup and one thing to fix first.