Hey product managers…stop me if you’ve ever heard any of these.
“Can we just put up a pop-up message?”
“Why does that pop-up look so different?”
“Who can get that data for us?”
For many product and CX leaders, a week never passes without someone asking for a new in-app message, survey, guide, or data point. It’s become so bad that in some apps when you log in you’re bombarded with messages that are untimely for the position in your customer journey or worse, confusing. In too many instances, these digital adoption tools that we’ve come to rely on have become glorified pop-up messaging tools. But that is post for another day.
As your product grows, the more complex it’s digital adoption needs become. And as the company grows so do the number of users of your digital adoption software.
This is where governance comes in to save the day. Its significance in effectively managing digital adoption and product analytics is becoming increasingly important and here are five signs that indicate it may be time for you to get more serious about it.
Inconsistent Design and Messaging
Do you notice inconsistencies in the design and messaging of your digital adoption guides, tooltips, and messages? Inconsistent branding and messaging can dilute the product design and confuse customers, leading to a disjointed user experience. Governance plays a crucial role in establishing and enforcing brand and design guidelines that govern design elements, voice, tone, and messaging standards. By adhering to these guidelines through governance, you ensure a cohesive and memorable user experience that resonates with your customers and doesn’t “make them think”.
Lack of Accountability
Do you struggle to hold individuals or teams accountable for their contributions to these digital adoption initiatives? Without clear metrics and KPIs defined through governance, it becomes challenging to assess performance and track progress towards your goals. Governance establishes accountability by defining exactly who is responsible for what, who has access to certain areas, and keeping assets consistent and organized. This fosters a culture of accountability where everyone understands their role in driving product success and is empowered to take ownership of their responsibilities.
Difficulty Locating Assets
Are your teams facing challenges in locating digital assets such as where a guide lives, how to know which feature is tagged, or if they’re looking at the analytics for the right page? Inefficient naming practices can lead to wasted time and resources spent searching for information, worse, using outdated or incorrect data. Governance can address this issue by implementing standardized naming conventions, guide organization structures, and more. This ensures that assets are easily accessible to those who need them, streamlining workflows and promoting consistency in design and messaging across channels.
Inconsistent Data Practices
Do you find discrepancies in how data is collected, analyzed, and utilized across different teams or departments? Inconsistencies in data practices not only lead to inefficiencies but also undermine the reliability of insights derived from analytics tools. Establishing clear guidelines and processes through governance ensures consistency and alignment in data-related activities, thereby enhancing the accuracy and usefulness of our analyses.
Data Security Concerns
Are you grappling with concerns about the security and privacy of your data? With the increasing prevalence of data breaches and stringent regulations such as GDPR and CCPA, safeguarding sensitive information has become paramount. Effective governance entails implementing robust data governance practices that govern data access, storage, and compliance with regulations. By prioritizing data security through governance, you can instill trust and confidence with your customers while mitigating the risks associated with data breaches.
If any of these signs sound familiar, it might be time to get more serious about governance.
And if you need any help at all just contact us and let’s work together on it!
